When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.īut blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. Stylists typically add a toner to reduce those colors, known as undertones. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Use purple shampoo for blonde hair 2-3 times a week, alongside your regular shampoo and conditioner for hair color to remain vibrant, shiny and healthy for longer between salon visits. Formulated with Pro-Vitamin B5, sulfate and paraben-free blonde shampoo revives shine and softens strands.

With regular use, purple shampoo will brighten hair further to achieve glossy silver or ash-grey tones. Ultra-pigmented purple shampoo is specially formulated for light hair, vivid violet-tint formula enhances blonde, white and silver coloring by boosting cool tones in hair. Versatile violet shampoo can be left on for varying periods for the blonde hair shade you crave. Use purple shampoo on grey hair that needs a silvery brightness boost. BOLD UNIQ by B Uniq Shampoo is stronger than traditional purple shampoos and suitable for all types of color-treated blonde, bleached, highlighted and natural hair to reduce brassy discoloration and neutralize yellow tones.

Get your hair back to its brilliant best, banish brassiness, say hello to shimmering silver tones and revitalized color.

Unite purple shampoo review